WC 2010 and the media

Well, it's all over for another four years and once again ends in failure. This failure is a little bit special though as we have been tonked by the Germans - our footballing nemesis - rather than surrendering on penalties in the quarters or semis like the plucky top eight team we usually are.

Funny to see the media's reaction in this country and it really has highlighted how poorly served this country is by the sports media at large. We get platitudes and cliches and half-baked guesswork from nearly all quarters as the media lurches from patriotic supporter to uber-critic in the space of a few hours.

Desperation for a scoop is behind some of it. A genuine exclusive is almost impossible to come by during a world cup campaign as the pack is in full attendance and the players are flanked by press officers at all times.

As a result, any kind of controversy is blown up and eagerly seized upon by the rest of media. Anyone reading about John Terry's press conference would have presumed he had suggested chasing Capello back to Italy armed with pitchforks. Anyone watching it would have actually seen a senior and experienced player talking about his disappointment at being so rubbish and how he and other players were going to discuss it frankly with the manager.

It was clear that things were not peaches and cream but neither were they worth the kind of blanket coverage they received. Of course the public is interested but can that kind of coverage be said to be in the public interest?

The second aspect I am unhappy with is the way that an answer to a question is frequently used out of context.

Take today's article in the Telegraph which explains why the team is such a worthless and pampered bunch of overpaid prima donas.

Alright so that is a slight exaggeration but it outlines many of the gripes from the players. One is attributed to Wayne Rooney who "alluded to boredom when he said he did not like being asked to go to bed in the afternoons".

But did he? Or was he asked if he liked going to bed in the afternoons and replied in the negative - an honest and obvious answer to a dull question. How many young men do like being asked to go to bed (alone) in the middle of the afternoon? But now that the campaign has spluttered into failure, the answer has been woven into an article proving that Rooney is not a player struggling for form and fitness butking of the whingers.

Then there was Alan Shearer on the BBC's coverage who snorted with derision at Fabio Capello's assertion that the long Premier League season had left his top players exhausted.

The former England striker said: "He can't claim that now because before the tournament he said that the team were in tip-top condition. Also the Germans played more games than us."

Fortunately it wasn't just British journalists/presenters/experts involved and the Netherlands' Clarence Seedorf stepped in with some common sense. He pointed out that no manager would say his players were knackered before the tournament as it would give opponents a psychological advantage.

He also pointed out that the Germans may have played a couple more games but their season is aided by a winter break which allows them significant recuperation. However, that common sense did not sneak into the English papers this morning which invariably repeated Shearer's claims.

My favourite of all the shoddy journalism also came in the Telegraph this morning when chief sports writer Kevin Garside insisted that Capello should repay all the money he had earned and leave now. That was either a comment of a man pandering to the blame mentality afflicting our society or of someone naive to the extreme.

I want to read detailed and accurate match reports, in-depth interviews conducted in a professional manner and investigative reporting when it comes to finances and structures. The rest of the celebrity-based, sensationalist clap-trap I can leave ta.

Not all sports journalists are bad though. For some proper in depth material check out the work of Matthew Sayed in The Times (if you want to venture past the paywall) or Ed Smith .

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