All praise FleetStreetBlues and #savethefieldproducer

Sky's decision to clampdown on how its employees used Twitter provoked a strong, if rather predictable response on Twitter yesterday.

Within seconds a hashtag had been launched to #savefieldproducer, in reference to Sky's popular Digital News Editor, Neal Mann (nearly 40,000 followers).

If anyone missed Sky's announcement it is as follows. Employees must not:

- repost information from any Twitter users not employed by Sky
- retweet rival journalists or 'people on Twitter'
- tweet about non-work subjects, or even stray from their own beat
- break news from their own beat on Twitter before passing it to the newsdesk

Thousands of tweets followed on the #savefieldproducer hashtag - @elanazak has helpfully Storified the pick of them.

I even waded in myself:
An incredibly short-sighted decision by Sky. One that seems to have been brought in without thought #savefieldproducer
Then I read a blog post by FleetStreetBlues. It argues, like myself, against Sky's new policy as nonsensical, saying:
At a stroke dozens of active, interesting Twitter accounts are going to become pretty much useless - if all you're going to get is the latest news as reported on Sky News anyway, why not just follow the Sky News Newsdesk account and have done with it
But the post went on to consider the other side, to point out the logic in Sky's decision.
It makes no sense for Sky News to pay journalists to break stories through another medium. It makes no sense for them to pay journalists to amass personal social media followings by promoting rival news outlets.
And they're good points.

Look at the Storified #savefieldproducer hashtag. One Tweet from @PunksatonyPics, in support of Neal Mann, went as follows:
Never noticed @fieldproducer worked with Sky. I know now because Sky is being particularly daft. Leave the man alone. #savefieldproducer
That kind of Tweet will be held aloft in the Sky boardroom as showing they have done the right thing. If Mann's followers don't realise who his employer is, what benefit will it bring Sky - one of the most commercial journalistic outlets in the world.

Consider also, for example the furore when Laura Keunssberg moved from BBC to ITV. In the stroke of key, she went from @BBCLauraK to @ITVLauraK and the audience she had built up utilising the corporation brand unwittingly switched allegiance.

On a personal level I have little problem with this. It is an inevitable consequence of Twitter and to make the most of the medium journalists need to freedom to interact in a more personal than corporate manner.

What I am celebrating is FleetStreetBlues and the desire to look at the other angles. There is too much blind following and assumption on online journalism at the moment and not nearly enough interrogation of the issues.

Twitter was alight with people attacking Sky and this post stood out as a well considered and open-minded beacon. Remember, Twitter isn't always right you know.

So less celebratory slaps on the back for everyone and more consideration to other ways forward please. I might not like the Times behind the paywall or agree with the new Twitter rules but I am glad some people are prepared to break away from the flock.

UPDATE: Just as I hit publish, I saw this blog by Tom Phillips which also takes a view of the Sky rules and suggests how they might 'de-stupid it'. Well worth a read.

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