Creating a meme or an online campaign. We saw it last year when Killing In The Name Of beat X Factor at number one for Christmas. I've seen Stephen Fry, Clare Balding and JackofKent whip up a wonderful frenzy of outrage or glee.
So, having been delighted with the wonder of Brett Domino's Gillian McKeith song (below), I felt it was time to step up (to use the parlance of the day). I want to see Domino at number one for Christmas.
It's got everything. It would stick it to The Man, jam a stick through spokes of the wheels of commerce, promote a genius 'amateur' comedian, poke even more fun at the awfulpoolady and, above all, amuse the hell out of me.
It had the added bonus of promoting an act rejected by Simon Cowell on Britain's Got Talent (below). It seemed the concept of parody was beyond the comprehension of the mighty Kingmaker of pop.
But, and here's the rub, it turns out I have little to no influence. I thought my compact but respectable 211 followers (as of 26/11/10) would be enough to get something going.
I thought a few well phrased retweet requests to some influential Tweeps would get the ball rolling and I could sit back and enjoy with revolution from the comfort of my newly acquired Powerbook.
Except my retweet request fell on deaf Twears (sorry, I'll stop doing that now - it's starting to annoy me a little).
No word from Sunday morning Absolute podmaster Dave Gorman or Chris Moyles. @DavidAllenGreen (formerly known as JackofKent) - someone who I regarded as a banker due to his previous with the Emperor Palpatine-like McKeith - politely declined with the following Tweet:
@MBradbrook Sorry - have moved on from dealing with her ;-)
Disappointing, but not a fatal blow. But the minutes turned to hours and still no retweet. I checked my hashtag #dominoforxmas1 just in case it had been retweeted without my name attached. But one result popped up. My own tweet looked back at me in a mocking way.
Maybe Cheggers would back me I thought. But it turned out he's on a Tweetbattical (dammit that's a bad habit) after coming in for a bit of stick.
Maybe I shouldn't give up. I'm sure Che Guavara wouldn't have surrendered so easily. But Che wasn't operating on the information superhighway (old school).
I can't blame the holders of big Twitter accounts for not complying with every request that comes there way. Dave Gorman in particular is right to be suspicious after his recent brush with a fake account claiming to be raising money for charity.
They have the potential to reach hundreds of thousands of people and, as Uncle Ben told Peter Parker: With great power, comes great responsibility.
Maybe this whining, plaintive blog post might stir some support. The thing with social media is that every Tweet or status is a stone at the top of a hill - it just needs a good push to gather some speed.
If you're reading this and feeling the revolution, go on - give it a go and RT or repost to your status:
Twitcampaign to get @BrettDomino to Xmas no1? Would annoy awfulpoolady and Cowell (rejected him on BGT) #dominoforxmas1 http://bit.ly/aJMoZC