Paywalls and me

So Murdoch is going to charge for the Times and the Sunday Times and now we know how.

Same week we found that out that the Johnston Press experiment had been a spectacular failure - although real figures have not been published.

Of course, it isn't really a surprise that Johnston's experiment failed when you consider the titles they decided to experiment with and the fact that that regional media has already lost so much ground to other (free) outlets such as hyperlocal sites, blogs etc et.

But what about Murdoch's experiment? I think most people expect it to fail and fail in a pretty high-profile way.

But perhaps we first need to define what success would be.

I suspect that Murdoch will not mind losing 90 per cent of his unique users if his profits increase by even just one per cent.

However, to the Guardian it is all about reaching as many people as possible but in 08/09 lost a reported £36.8m and has now had to sell off the Manchester Evening News in a bid to prevent further massive losses to the group.

It's going to be an interesting 12 months - short term I can't see the paywall working because of the number of options we have. And of course, the BBC is, and probably always will be, a free option.

I am glad someone has gone for it though even if has to be Murdoch. There is so much emotion around this - even the term Paywall is highly charged. It's not a term you use for anything else and I have never heard Rusbridger and co demand an end to the news vendor's 'Paywall' as I hand over my £1 for the Guardian.

Longer term, finding a way of getting readers to pay for online news as they have for printed news is a workable way of ensure the industry remains strong and democratic. We might lose a few publications along the way but I the industry is a bit flabby and losing some titles may even help in the long term.

It's a shame that any attempt to discuss the BBC's role in the future of the media and its role in society and democracy is beset with squawks from the left about 'clipping the wings of public service broadcasting' and screams from the right about unfair competition.

The truth is somewhere in between but we need to debate it and debate it like adults at some point rather than sounding like Cameron and Brown on PMQs otherwise I fear for the future of online news.

Questions which need answering:

1) Is the licence fee really paying for online? If so then how so when it is has hardly changed since online and digital tv spread the BBC's resources even more thinly.

2) How much commercial work is the BBC doing abroad and how much is that dictating programme making and web development in the UK?

If the answers are yes and not much then I vote for the BBC to stay as is but I remain a sceptic until these things are proven.

Still, as it happens I don't even read the Times anyway so it won't bother me too much right now but let's see what Lebdev does to the Indie.

Last time I spoke to Simon Kelner he said they were considering introducing an honesty box for online payment. That would be interesting to see in action in the UK but it failed in Miami.